Optimize Bookings

Expand Campaigns

Ensure Patience



  • Ensure your campaign generates at least 3 bookings per week. With fewer bookings, the ROAS algorithm won't have enough data to optimize your campaign effectively. 



If achieving this is challenging, consider setting an average position target, which doesn't require a minimum number of bookings.




  • Make your campaigns as comprehensive as possible. Larger campaigns provide the algorithm with more data, which can lead to better performance over time.


  • Avoid setting overly ambitious ROAS targets. If the target is too high, the algorithm may reduce spending, potentially harming overall performance.

  • Apply Min. Spend. This feature removes the constraints that limits the applicability of the algorithm and helps the algorithm “learn” faster.


  • Patience is a key. The ROAS algorithm requires approximately 2 weeks to fully optimize and converge.